Carla Sorey-Reed
Founder & Executive Producer
Women Uninterrupted
Hi Anne,
I am writing this letter in response to your great piece “Let's Break the Women's Networking Formula” written on Nov 22. It's uncanny reading your breakdown of what a women’s networking conference should be from the perspective of a millennial professional. You hit on many of the same points that we are addressing this December 8, 2015 in Oakland, at the inaugural Women Uninterrupted: What’s left Unsaid?, an anti-conference event that we created in answer to the broken women’s conference model.
Just yesterday I published an article describing what inspired me to create Women Uninterrupted, “Getting Away from the Same Old, Same Old: Creating A Conference That Really Tells It Like It Is”. After 15 years of coaching speakers and attending countless conferences, I was finding that more and more often, I would arrive as late as possible and leave as early as possible, acutely feeling that my time had been wasted. It seems that speeches have lost their way – they are filled with marketing pablum and Hallmark style inspiration. There’s a scarcity of good content that leads to action, and not just more talk. In particular I find that conferences and speeches about gender issues and women in the workplace are filled with same tired talk, and the needle of meaningful change is moving ever so slowly.
Having just now read your article, I am compelled to chime in on a few of the great points you made, which we are very excited to be addressing at Women Uninterrupted.
How we are breaking the formula:
We are 100% doing away with:
- Goodie bags
- Speeches by sponsors
- Speeches on how to be successful by successful women
- Panel discussions with a group of women talking about work/life balance.
Solution #1: Less Fluff, Qualify the Panel Discussion
This point of yours is the one I am most passionate about - not only in panels, but across the board - LESS FLUFF. In my article I talk about delivering content that is raw, emotional and real - from women who are established leaders, and from others who are emerging. We are asking a lot from our speakers, in particular we are asking them to dig deep and talk about “What’s Left Unsaid?” For example, after explaining the mission of Women Uninterrupted that we were going into uncharted territory, I asked a well known executive if she would consider participating in the event. Her reply was “I’ll speak, but you’re not going to like what I have to say.” Without hesitation, I said “you’re in!”
Solution #2: Leading with Humor
I agree that humor is a great tool to shine a light in all the dark corners that otherwise remain elusive to speakers. Humor disarms people and drives change. I am thrilled to have Deborah Wade on the Women Uninterrupted stage. Deborah is a writer, performer and comedienne who has been entertaining audiences in the Bay Area and beyond for the past 20 years. She is going to be poking fun at speakers, attendees, and the creators at Women Uninterrupted.
Solution #3: Minimum Standards for Vendors
Agree that actionable ideas such as this one: if every company created minimum diversity standards for procurement and vendor selection, this would actually move the needle. Across the board (pun intended), agreed! Our way of contributing to this kind of idea at our event, is to only have female speakers and an all female team - for the inaugural event. With our vendors, we have a mix, and tried hard to have it at least 50-50 male-female split.
Beyond this, we are asking our speakers to be mindful that they leave the audience with an actionable takeaway that will help move the needle further, not just talk. You’ll have to wait and see what those are!
And, I am adding Solution #4: Be Honest with Ourselves: All is Not Well Within the Sisterhood.
The sisterhood is not always a lovefest. One of our featured speakers, Mylea Charvat, a CEO and Neuroscientist, will unflinchingly discuss competition between women in the workplace, and the fact that it can be ugly and unsettling. What happens when our pride of place is threatened?
The program will be in The James Moore Theater at the Oakland Museum of California. There are no VIPS. There will not be a keynote speaker. There will be experienced power speakers along side of emerging speakers. None will be touting their “success”. There will be no breakouts. There will be no reserved seating. There will be interaction. While, it will be safe; we do not promise that the conversation will be comfortable.
And, lastly, I promise as the founder, not to give a long speech about why I started Women Uninterrupted: What’s left Unsaid? Afterall, that’s what this article is for!
I know you're in Australia, but maybe you can come to the Bay Area on December 8 for the event?! That would be terrific!
Very best,
Carla
